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Andrew Parshukov
Andrew Parshukov
longreads /

Building Strong Client Relationships: Key Practices at JetRockets

Running a business is all about building and maintaining good relationships. Inside, a business is made up of employee relationships. And outside, a business consists of client or customer relationships.

Strong client relationships are especially important in a field like software development, because of the complex and lengthy nature of the work. Our clients are the lifeblood of our business.

JetRockets takes building strong client relationships very seriously since it’s such a core part of what we do. We operate on several key practices, including:
  • Understanding client needs and requirements
  • Transparent and effective communication
  • Managing expectations
  • Collaboration and flexibility
  • Delivering high-quality solutions
  • Building long-term relationships
Natalie Kaminski
Natalie Kaminski
longreads /

Anticipating and Preventing Company Burnout

Burnout is a real risk for any employee. It is a natural human reaction to a work-life situation that simply doesn’t work anymore. Consequently, leaders should use a wholistic, company-wide approach for mitigating the risk.

Although anyone can experience burnout, some groups do experience it more than others. For example, women experience more burnout than men- 43% of women leaders are burned out, compared with 31% of men at their level. 

This could result from a range of factors: women may face more workplace discrimination, they may have more child rearing responsibilities on top of work, or they may simply be more open about expressing their emotions.
Natalie Kaminski
Natalie Kaminski
longreads /

Native vs Hybrid Mobile Apps

Developers must consider the fact that mobile app users fall into two main groups: iOS users and Android users. Building an app really means building something that works for both systems. There are two ways to do this:

  • Native Apps: In this approach, separate apps for iOS and Android are created.
  • Hybrid Apps: In this approach, a single app capable of working for both systems is created.
Andrew Parshukov
Andrew Parshukov
longreads /

JetRockets at DevDays EU 2023

Our CEO Natalie Kaminski recently had the opportunity to take the stage and share her unique experience at #DevDaysEU, the largest software development conference on the continent! 🚀

Amidst the gathering of some of the world's top #IT talent and most innovative brands, Natalie shed light on the transformative lessons she's learned while leading our global #development team during the Ukraine-Russia war.



Andrew Parshukov
Andrew Parshukov
longreads /

How AI is Revolutionizing Healthcare: Challenges Ahead

Although the current hype may make it look like AI is unstoppable, in reality the field faces many challenges ahead. In particular, there are difficulties in applying AI to healthcare, due to the serious nature of the sector. 

I divide these challenges into three categories: technical, ethical, and legal.

As I wrote in my previous article, the general trend is towards AI augmenting healthcare, rather than replacing people outright.

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