Non-tech founder’s guide to choosing the right software development partner Download Ebook
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Natalie Kaminski
Natalie Kaminski
longreads /

Tech Audit Due Diligence: a Must Do for a Savvy Investor

When it comes to investing in or acquiring a tech startup, due diligence is an essential part of the process. Investors often dedicate countless hours analyzing financial records, assessing market size, and evaluating leadership teams. These are undeniably critical steps, but there is one crucial area that is frequently overlooked: the technical audit.
Read more Tech Audit Due Diligence: a Must Do for a Savvy Investor
Natalie Kaminski
Natalie Kaminski
longreads /

Why Ruby on Rails is a Great Choice for Building an MVP

When it comes to launching a new product, speed and efficiency are critical—especially when developing a Minimum Viable Product (MVP). An MVP is designed to test your idea quickly, gather feedback, and adjust the product based on real user experiences. Choosing the right technology stack is key to ensuring this process is smooth and cost-effective. Ruby on Rails (RoR) has long been a top choice for startups and developers who need to bring ideas to life quickly. Here’s why Ruby on Rails is an excellent option for building an MVP.
Natalie Kaminski
Natalie Kaminski
longreads /

Why Service Providers Must Always Do Due Diligence on Potential Clients: Lessons from a Small Business Owner

In my posts, I often address what founders can do when hiring a service provider, particularly how they can avoid working with vendors who might not deliver on their promises. However, today, I want to flip the narrative and focus on why service providers need to do their own due diligence on potential clients—and how small businesses can protect themselves from unnecessary headaches and potential financial losses.

Igor Aleksandrov
Igor Aleksandrov
longreads /

Upgrading Rails application from 7.1 to 7.2

On August 9th, Rails 7.2 was released, bringing a host of new features and improvements to the framework. Ten months ago, I demonstrated how to upgrade a Rails application from 7.0 to 7.1, which was well-received by the community. Today, I will take you through the process of upgrading OneTribe from Rails 7.1 to 7.2. This upgrade not only ensures compatibility with the latest Rails enhancements but also allows me to better understand new Rails functionalities and performance optimizations. Let’s dive into the upgrade process and explore what Rails 7.2 has to offer.
Natalie Kaminski
Natalie Kaminski
longreads /

Why We Love Supporting Non-Tech Founders: A Journey of Innovation and Collaboration

I am often asked, especially by fellow agency owners: why do you choose to work with non-tech founders? They say it’s difficult to communicate with them, they don't understand the development process and its challenges, they can be overly demanding, and they lack the huge capital that large enterprise clients have. While these are all valid points, I view them as strengths and opportunities.

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