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Natalie Kaminski
Natalie Kaminski
longreads /

Why AI should be a default utility in any software product

A couple decades ago, the term “web based” was applied to a minority of software applications. But today it is practically a default designation. Now, a similar change is happening with AI. Developers should consider “AI-based” and "AI-driven" as a default designation for nearly all new software projects.



In recent months, there has been an incredible proliferation of new AI tools. Some of this is just hype. But much of it is justified: now is the moment when AI tools finally can enter the mainstream. There is a growing consensus that new software should be designed with the possibilities of AI in mind.



There are several reasons for this:
  • AI is more accessible than ever before.
  • AI has more applications than ever before.
  • The best uses for AI are are hard to predict
  • Customers may be attracted to AI for its own sake
Andrew Parshukov
Andrew Parshukov
longreads /

How JetRockets Helps Non-tech Founders

Alana and Lisa MacFarlane had a dream: they wanted to build a digital electronic diary for gut health that would educate users while they made records. 

Although they had a simple proof-of-concept, their team lacked the expertise to create a solid minimum viable product. They reached out to JetRockets for help.

We provided the expertise they needed to get their project off the ground. And because we were able to align our goals with theirs concretely, they succeeded in building the MVP they needed to launch.
Andrew Parshukov
Andrew Parshukov
longreads /

JetRockets Certified as a Women-Owned Business by Clutch for Software and Web Development Services 🚀

Thrilled to share that JetRockets has been certified by Clutch as a women-owned business specializing in #software and web #development🚀

Through our skills in cutting-edge technologies and #software across industries, we are able to remain dedicated to our core values of results, transparency, efficiency, collaboration, and continuous improvement.
Natalie Kaminski
Natalie Kaminski
longreads /

Leadership and Management: Growth vs Stability

People often use the terms “management” and “leadership” interchangeably. While they do overlap, they also have separate meanings. In some cases, leadership implies almost the exact opposite of management.

In particular, management is about making things work efficiently the way they are, while leadership is about looking into the future to plan where to go next. Management is about maintenance and functionality, while leadership is about growth and development.

Organizations need strong leaders and good managers, and those roles frequently overlap. Good managers can lead their departments into a new future. Good leaders understand how their company currently works, and what can be done to make it work better.
Natalie Kaminski
Natalie Kaminski
longreads /

What Is The Future Of Generative AI?

2022 was the year that Generative AI entered the mainstream. Although the underlying technology has existed in some form or other for years, it has only recently become powerful enough to consistently resemble human creators. 


DALL-E can turn text prompts into precisely rendered artworks. ChatGPT mimics human conversation, and can write code, poetry, and prose. 


While those two are probably the most famous, companies like Midjourney and Stable Diffusion have released similar tools, and Microsoft and Meta are currently working on their own models.


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