Product Design
Design that translates
directly into code.
Good design isn't just how it looks — it's how well it gets built. Our designers work inside the same team as our Rails engineers, so what gets designed reflects what's actually feasible, and what gets built actually matches what was designed.
The Difference
Design that gets built
the way it was designed
Most design-development handoffs lose something. Intent gets simplified. Interactions get cut. Edge cases get skipped. We eliminate the handoff entirely — design and engineering share a team, a process, and a definition of done.
Typical agency handoff
x
Design finishes, then dev starts
Sequential process means weeks of delay between design sign-off and first working code.
x
Feasibility discovered late
Engineers flag constraints after designs are approved — components get rebuilt, interactions simplified.
x
Spec interpretation gaps
Developers make decisions the designer never intended. The final product diverges from the approved design.
x
Edge cases in no-man's-land
Error states, empty states, and loading states don't make it into specs. They get built inconsistently.
JetRockets design process
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Design and dev in parallel
While designers complete sprint 3, engineers are building sprint 2. No sequential blocking — ever.
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Feasibility is a design input
Engineers review designs before approval. What gets signed off is buildable — no late-stage surprises.
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Shared definition of done
Design QA is part of every sprint. We verify implementation matches spec before anything ships.
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Every state designed
Error, empty, loading, skeleton, and edge case states are part of the design spec — not afterthoughts.
Our Process
From first conversation
to shipped product
01
Discovery
Understanding your users and product
We start by understanding who uses your product, what they're trying to accomplish, and where the current experience breaks down. We look at your existing product (if there is one), talk to stakeholders, and map the user journey before touching a design tool.
Deliverables
User journey maps
Competitor UX analysis
Problem statement & design brief
Stakeholder alignment doc
02
Information Architecture
Structure before pixels
We map the information architecture — navigation, content hierarchy, user flows — before any visual design begins. This is the most important phase and the one most agencies skip. Getting structure wrong means expensive redesign later.
Deliverables
Site map / app architecture
User flow diagrams
Navigation structure
Content priority framework
03
Wireframes & Prototypes
Test interaction before investing in visual design
Mid-fidelity wireframes for every screen, with clickable prototypes for key flows. Stakeholders test the interaction and flow before we invest time in visual design. Changes at this stage cost a fraction of changes after high-fidelity work is complete.
Deliverables
Mid-fidelity wireframes (all screens)
Clickable prototype (key flows)
Interaction annotations
Stakeholder review session
04
Visual Design
High-fidelity screens and design system
Full visual design built on top of approved wireframes. Every screen, every state — including error, empty, loading, and edge cases. A component library emerges from the visual design that becomes the foundation of your design system.
Deliverables
High-fidelity screens (all screens & states)
Component library (Figma)
Typography & color system
Animation & interaction specs
05
Handoff & QA
Clean delivery to engineering
A complete Figma handoff with specs, assets, and annotations. If our engineers are building it, design QA is part of every sprint — we review implementation against spec before anything ships. If your team is building it, we're available for questions during development.
Deliverables
Annotated Figma file (full ownership)
Asset export package
Design system documentation
Dev handoff session
What We Deliver
Every screen. Every state.
Fully documented.
Dashboard
+ New Project
142
Active Users
^ 12% vs last week
$24k
Monthly Revenue
^ 8% vs last month
98.4%
Uptime
- Stable
Recent Projects
Project
Status
Updated
Safari Portal v2
Active
2h ago
Design System
Review
1d ago
Mobile App
In Progress
3d ago
🗂
Full Figma File
Every screen, every state, every component — annotated and organized. Fully yours with no license dependency on us.
📐
Design System
Typography scale, color tokens, spacing system, and a reusable component library. New screens stay consistent as your product grows.
🖱
Clickable Prototype
Full-fidelity interactive prototype for investor demos, user testing, or stakeholder sign-off — before development begins.
♿
Accessibility Report
Color contrast verification, focus states, screen reader flow, and WCAG 2.1 AA compliance checked at design stage — before it costs more to fix.
📋
Dev Spec Package
Spacing, sizing, motion, and behavior documented in engineering-readable format. Your team builds from spec, not guesswork.
🔁
Responsive Design
Every layout designed for mobile, tablet, and desktop breakpoints. No assumptions — every screen size specified and accounted for.
Who We Design For
Right fit for your stage
🚀
New products pre-development
You have a validated idea and need design to drive development. We deliver a complete design system and prototype before your engineers write a line of code.
🔄
Products that need a redesign
Your product works but the UX is holding you back — high churn, low activation, or a UI that makes onboarding painful. We audit and redesign iteratively.
📈
Scaling products adding features
Your product has grown organically and the design is inconsistent. We establish a design system that brings coherence and makes new features faster to ship.
👩💻
Teams without design capacity
Your engineering team builds fast but design is a bottleneck. We embed as your design function — sprint-aligned, dev-aware, and deadline-focused.
"The communication has been key for us, and their technical skill level has been a tremendous asset. Their team delivers on time and is very communicative — the design and development felt seamless from start to finish."
Website Redesign & UX/UI Design
FAQ
Common questions
Yes. Design-only engagements are a core part of what we do. You get a complete Figma file with full handoff documentation that your engineering team — in-house or any agency — can build from. We stay available for design questions during development if needed.
Yes. Most of our redesign work is incremental — we identify the highest-friction areas, redesign those flows, and create a design system that can be adopted progressively. We don't recommend full rebuilds unless the existing product genuinely can't support what's needed.
We don't run longitudinal user research studies, but we do conduct stakeholder interviews, review analytics data you share, analyze existing user feedback, and run prototype testing sessions with you or your users before finalizing designs. For more rigorous research programs, we recommend a dedicated UX research engagement before our design work begins.
If you have an existing brand identity, we design within it — extending it into a product context if needed. If you're starting from scratch, we include visual direction as part of the design phase. We don't do full brand identity work (logo, brand guidelines) as a standalone service, but we work with brand agencies if that's needed first.
Design engagements vary significantly depending on scope — a single user flow redesign is very different from a full product design from scratch. We scope design work after a discovery call where we understand the product, the screens involved, and the timeline. We'll give you a specific number — not a range — before any work begins.
Get Started
Ready to design something
people actually understand?
Tell us about your product, your users, and where the experience is breaking down. We'll tell you what a design engagement would look like.
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