IDG Neon

Challenge

For years, Foundry (formerly IDG Communications) has been a premier market intelligence and demand generation company centered around supporting the technology industry through research, data, marketing technology, and insights.

In an effort to continue helping businesses scale by enabling them to drive leads and close deals in a more intelligent way, Foundry sought to develop the first intent data solution capable of integrating first party data sets with human verification. The concept for this platform was centered around providing real-time and actionable insights into how companies and users accessed their client’s properties. This in turn would allow technology marketers to convert this behavior into sales and other opportunities.

Initially, Foundry had a small internal development team tasked with building the platform, however, they lacked the bandwidth and resources to fully optimize the development of this complex solution.

This is where JetRockets came into the picture.

Solution

To bring Foundry’s idea to life, we developed Neon, a B2B platform capable of displaying all the necessary data for analyzing the information technology market and reaching a company to clinch a deal. Through various integrations, we developed the application to deliver data across the following fields:

• Job Title and Position in the Company
• Company Name
• Company Location and Departments
• Number of Employees
• Contact Information
• Information on user interests:
• Content Read
• Downloads & Registrations Made
• Events Attended

From here, we continued to collaborate with the Foundry team to further advance the platform. A subsequent build elevated the Neon platform further with features, including:

CRM Integrations Used/Integrations for Registration & Privacy

• SalesForce
• HubSpot
• We initially integrated Neon with Okta software to allow users to register an account and keep their personal data safe. We later integrated with OAuth to provide the same functionality.

Results

Today, Foundry’s Neon gives tech marketers the insights they need to develop and scale more effective marketing and sales campaigns. The platform is made available to Foundry customers globally.