Custom Software Development

FreeDen

FreeDen is a dual-sided marketplace connecting dental product companies with KOLs, clinical researchers, regulatory experts, and marketing advisors globally — giving clinicians a structured pathway into the product industry.

Custom Software Development Digital Design QA and Testing Healthcare
Industry
Dental tech & expert marketplace
Location
Global
Timeline
December 2025 – February 2026
Website
FreeDen Expert Discovery
Ruby on Rails React PostgreSQL Redis Sidekiq

Challenge

Dental product companies spend years navigating fragmented networks to find the right clinical, regulatory, and marketing expertise. The specialists who can validate a product's safety, credibility, and commercial viability — KOLs, researchers, medical writers — are largely invisible and inaccessible through any structured channel.

At the same time, thousands of dentists and hygienists with deep domain knowledge remain confined to chairside practice, with no pathway into the product industry despite their potential to contribute meaningfully to development, research, and innovation.

The gap between clinical reality and commercial execution is costly: for companies trying to build credible products, and for clinicians seeking to expand their impact beyond the operatory. What was missing wasn't talent or demand. It was infrastructure.

Solution

FreeDen delivers a dual-sided marketplace where dental product companies can discover and engage vetted KOLs, clinical researchers, regulatory experts, and marketing advisors — and where dentists and hygienists gain a structured pathway into the product industry.

We built a platform focused on validating the core marketplace interactions: project posting, expert discovery, and direct in-platform messaging. The goal was to launch a lean, functional product within an 8–10 week window.

Dual-Side Marketplace

Companies describe what they need. Clinicians find what fits them. The marketplace sits in the middle, making a previously opaque process transparent and actionable for both sides.

FreeDen Dual-Side Marketplace

Expert Profiles

A professional identity built specifically for the product industry. Dentists and hygienists can finally show up in the places that matter — and get found by the companies that need them.

FreeDen Expert Profiles

Project Management

From open brief to completed engagement, companies have full control over how projects run. Clean status tracking and an admin layer keep the platform moving and accountable.

FreeDen Project Management

In-Platform Messaging

No external threads, no lost context. Communication between companies and their selected experts lives entirely within FreeDen, from first contact through project close.

FreeDen In-Platform Messaging

Team: 5 people

  • 1 Project Manager
  • 1 Backend Developer
  • 1 Frontend Developer
  • 1 UX & UI Designer
  • 1 QA Engineer

Going from Project to Partner

The MVP is live, but the roadmap is ambitious. We're continuing to build alongside the FreeDen team: adding subscription tiers, AI-powered matching, and e-learning infrastructure as the platform grows. This is a long-term partnership built around a shared belief that the dental product industry deserves better infrastructure.

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