FreeDen
FreeDen is a dual-sided marketplace connecting dental product companies with KOLs, clinical researchers, regulatory experts, and marketing advisors globally — giving clinicians a structured pathway into the product industry.
Challenge
Dental product companies spend years navigating fragmented networks to find the right clinical, regulatory, and marketing expertise. The specialists who can validate a product's safety, credibility, and commercial viability — KOLs, researchers, medical writers — are largely invisible and inaccessible through any structured channel.
At the same time, thousands of dentists and hygienists with deep domain knowledge remain confined to chairside practice, with no pathway into the product industry despite their potential to contribute meaningfully to development, research, and innovation.
The gap between clinical reality and commercial execution is costly: for companies trying to build credible products, and for clinicians seeking to expand their impact beyond the operatory. What was missing wasn't talent or demand. It was infrastructure.
Solution
FreeDen delivers a dual-sided marketplace where dental product companies can discover and engage vetted KOLs, clinical researchers, regulatory experts, and marketing advisors — and where dentists and hygienists gain a structured pathway into the product industry.
We built a platform focused on validating the core marketplace interactions: project posting, expert discovery, and direct in-platform messaging. The goal was to launch a lean, functional product within an 8–10 week window.
Dual-Side Marketplace
Companies describe what they need. Clinicians find what fits them. The marketplace sits in the middle, making a previously opaque process transparent and actionable for both sides.
Expert Profiles
A professional identity built specifically for the product industry. Dentists and hygienists can finally show up in the places that matter — and get found by the companies that need them.
Project Management
From open brief to completed engagement, companies have full control over how projects run. Clean status tracking and an admin layer keep the platform moving and accountable.
In-Platform Messaging
No external threads, no lost context. Communication between companies and their selected experts lives entirely within FreeDen, from first contact through project close.
Team: 5 people
- 1 Project Manager
- 1 Backend Developer
- 1 Frontend Developer
- 1 UX & UI Designer
- 1 QA Engineer
Going from Project to Partner
The MVP is live, but the roadmap is ambitious. We're continuing to build alongside the FreeDen team: adding subscription tiers, AI-powered matching, and e-learning infrastructure as the platform grows. This is a long-term partnership built around a shared belief that the dental product industry deserves better infrastructure.
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